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IndoorAtlas™ End-User Privacy Policy

Last modified: February 4, 2016

1. General

IndoorAtlas USA; Inc. (“IndoorAtlas”, “we,” “us” or “our“) provides development tools for developers of mobile applications through our website, mobile services, and software such as our software development kit (“SDK”) (collectively, our “Services“).Developers may use our Services as a part of their own applications thanks to the SDK we provide. Our Services enable developers to use our positioning technology and to process your location data. You are probably reading this because an application you downloaded or are otherwise using integrates our Services and directed you to read this End User Privacy Policy. If you are a Developer, the applicable privacy policy can be found here.

In this Privacy Policy, we use the term “Developer” to mean a third party that develops and/or distributes an application which integrates our Services. We use the term “Application” to mean an application developed and/or distributed by a Developer.

Please note that the privacy policy of the Developer that distributes an Application governs the processing of your personal data. This IndoorAtlas End-User Privacy Policy only applies to the limited information that our Services, in particular our SDK, collect in connection with the Applications. It does not apply to the practices of third parties that we do not own or control, including those of the Developers of the Application you are using. We encourage you to carefully review the privacy policies any third party services you access.

By using the Application you are agreeing to this Privacy Policy. If you do not agree, then do not use the Application.

Translations: Where IndoorAtlas has provided a translation of this Privacy Policy, You agree that: (a) the translation is only for Your convenience; (b) the English-language version governs Your use of the Service; and (c) the English-language version shall take precedence in the event of a conflict between the English-language version and the translated version (except as prohibited by local law).

2. Information We Collect

When you use an Application, our SDK collects certain limited information regarding your device so that our Services can determine the location of your device on behalf of the Application. This information includes the following:

  • Sensor data from your mobile device, including for example data from the accelerometer, magnetometer, gyro sensor, barometer, proximity sensor and brightness sensor of your device.
  • Radio scanning results from the various device radios, if available, such as WiFi BSSID/SSID, Bluetooth / BLE information, cellular radio base station CID/LCID.
  • Other device data, including the device manufacturer, model and operating system information and the IP address associated with the device.
  • Our SDK generates a unique, device-specific identifier (“IndoorAtlas UUID”) for each end-user device in order to facilitate session management. The IndoorAtlas UUID is generated by IndoorAtlas for a specific Application that utilizes the SDK– it is not the same as the device’s IMEI code, WiFi MAC address, Bluetooth address or other hardware-originated persistent identifier. The IndoorAtlas UUID is generated and reset at every Application re-install.
  • The SDK also recognizes the Developer of the Application with a Developer-specific API authentication key, an Application name/version and IndoorAtlas SDK version used.
  • To measure and optimize the SDK performance, at times the SDK sends runtime metrics of itself to us.

3. The Purposes For Which We Use The Information

We use the information collected by our Services for the following purposes:

  • To provide our Services to Developers;
  • To operate and manage the Services;
  • To provide features available in the Services;
  • To develop, improve, and protect the Services;
  • To prevent and investigate fraud and other misuses;
  • To protect our rights and/or our property;
  • To audit and analyze the Services; and
  • To ensure the technical functionality and security of the Services.

4. How The Information Collected Is Shared

We may share the information that we collect with the following third parties:

  • The information collected about you is available to the Developer of the Application you use.
  • We may engage third party service providers to work with us to administer and provide the Services, and these service providers may have access to the information collected.
  • We may share information that we collect with our subsidiaries and affiliates and other entities in our group of companies, or a subsequent owner, co-owner or operator of the Services and their advisors in connection with a corporate merger, consolidation, restructuring, or the sale of substantially all of our stock and/or assets, or in connection with bankruptcy proceedings, or other corporate reorganization.
  • We may share information with our business partners, such as advertising partners, in compliance with applicable laws.
  • We may share information with public authorities, such as law enforcement, if we are legally required to so or if we need to protect our rights or the rights of third parties.
  • We may also share information to other third parties as required or permitted by law.

We may share aggregated information and non-identifying information with third parties for industry analysis, demographic profiling and other similar purposes.

5. The Security Of Your Information

We take reasonable measures to protect the information that we collect from unauthorized access, use or disclosure. Please be aware, however, that no method of transmitting information over the Internet or storing information is completely secure. Accordingly, we cannot guarantee the absolute security of any information. Further, while we attempt to ensure the integrity and security of the information we collect, we cannot guarantee that our security measures will prevent third-parties such as so-called hackers from illegally obtaining access thereto. We do not warrant or represent that data we collect or process will be protected against, loss, misuse, or alteration by third parties.

6. Your Rights

As described above in Section 2, IndoorAtlas collects only limited information about you and/or your device and such information cannot generally be identifiable to a natural person. However, to the extent we may have any personal data about you, you have the right to know what personal data we hold about you and the right to have any personal data that is incomplete, incorrect, outdated, or unnecessary corrected, deleted, or updated. If you wish to make use of your rights stated above, or if you have additional questions regarding our privacy practices, please contact us by using the contact information provided below at the end of this Privacy Policy.

7. International Transfer

The information our Services collect may be transferred to, and processed or maintained on, computers and servers located outside of the state, province, country or other governmental jurisdiction where you reside and/or where the information data was collected. The privacy laws in such areas may not be as protective as those in your jurisdiction. Your consent to this Privacy Policy represents your agreement to that transfer. In particular, if you are located within the European Union, please note that information collected by us may be transferred outside the European Union / European Economic Area and you consent to such transfer.

8. Our Policy Toward Children

Our Services are not directed to children under 13 and we do not knowingly collect personal data from children under 13. If we learn that we have collected personal data of a child under 13 we will take steps to delete such information from our files as soon as possible.

9. Changes To Privacy Policy

We may modify and revise this Privacy Policy from time to time. If we make any material changes to this Privacy Policy, we’ll notify you of such changes by posting them on the Services (for example, on our website) and we’ll indicate when such changes will become effective. You are also advised to consult this Privacy Policy regularly for any changes.

10. Contacting Us

Please contact us at if you have any questions about our Privacy Policy.