GPS has revolutionized the way people get from place to place but it hasn’t prevented people from getting lost once they reach their destination. A new app aims to change all that by introducing indoor GPS to the shopping experience. Dr. Janne Haverninen, CEO of Indoor Atlas, joins Digits.
Magnetic Positioning – The Arrival of “Indoor GPS”
Opus research / June 2014
Engaging Mobile Consumers – Comparing Beacons and Magnetic Positioning for Indoor Advertising
Opus Research / February 2014