Press Releases

IndoorAtlas Collaborates with Cherrypicks to Raise Benchmark for Location Intelligence

Hong Kong, May 28, 2020 – IndoorAtlas and Cherrypicks are pleased to announce a collaboration to raise the benchmark for indoor navigation, proximity messaging and location intelligence. The partnership grants Cherrypicks exclusivity in the Hong Kong, Macau and Chinese Smart Tourism markets to provide innovative personalized location services, marketing & eCommerce, location intelligence & data analysis and enterprise service solutions for the world’s leading airports, transit systems and retail companies and to equip their audience with the most advanced indoor experience.

Asia is home to some of the most technologically advanced airports, transit systems and retailers in the world. IndoorAtlas has set up an office in Hong Kong to serve the high demand for location-based services in the Smart Tourism industry in Asia and provide indoor location services to millions of people daily. Cherrypicks’ proximity detection and location intelligence solution Starbeacon is used by the world’s leading airports, transit systems, retail companies and museums to provide their audience with the most advanced indoor experience. Starbeacon can be found in 25+ large scale commercial deployments including HKG My Flight for Hong Kong International Airport, MTR Mobile and MTR Malls for the MTR Corporation, HA GO for Hospital Authority and Sands Navigation for Sands Resorts Macao and more. Currently, Starbeacon covers over 2,000,000 square meters of space and has serviced over 8,000,000 passengers, customers & visitors.

“We are delighted to partner with Cherrypicks and establish IndoorAtlas Hong Kong to continue the expansion of our services in Asia. With such an established partner in Cherrypicks, a regional leader in location intelligence, we can succeed in the digital transformation of the Smart Tourism industry in all of Asia” says Erik Piehl, CEO of IndoorAtlas.

“We believe the combination of Cherrypicks’ location intelligence solutions and IndoorAtlas’ location-based services will lead us to the forefront of providing brand new indoor experiences for users. With our partnership, we will be able to bolster a number of new verticals and further serve customers.” says Jason Chiu, Founder and CEO of Cherrypicks.

About IndoorAtlas
Founded in 2012, IndoorAtlas is a global Platform-as-a-Service leader in indoor positioning. Its patented geomagnetic-hybrid technology utilizes the built-in sensors in smartphones to pinpoint a location indoors. It provides to thousands of developers with a scalable platform to build location-based services without the need to purchase, install and maintain large amounts of costly infrastructures. The platform supports both Android and iOS, and customers can utilize the provided geoinformation to build indoor location-based services within their application. For more information, please visit

About Cherrypicks
Established in 2000, Cherrypicks is a home-grown technology startup headquartered in Hong Kong and now a subsidiary of NetDragon Websoft Holdings Limited (HKSE: 777). The company is a regional Mobile Technology and Mobile eCommerce leader specializing in smart city, augmented reality, artificial intelligence, eWallet and location intelligence. The company has developed popular Online-to-Offline (O2O) mobile platforms, a world-class proximity detection and indoor positioning infrastructure Starbeacon, and an augmented reality SDK solution ARwiz. With disruptive O2O solutions as well as patent-pending products and technology inventions, Cherrypicks has won over 100 international and local awards in technology and digital marketing. They include winning the ‘Oscars’ of the IT field, being crowned the World Summit Award Mobile Global Champion and APICTA Winner Awards.
Today, Cherrypicks is a globally recognized guru of mobile solution innovations highly trusted by numerous long-term, multinational and local corporate clients in banking, insurance, catering, retail, property management, travel, and transportation sectors. For more information, please visit

Erik Piehl
+358 40 767 8964