Understanding your customer is a key success factor

Sands Macao consists of world-class hotels and casinos, including The Venetian Macao, The Parisian Macao, The Londoner Hotel, and Sands Macao. The integrated resort destination contains 850+ shopping outlets, venues and theatres, and 150+ restaurants.

Challenge

Understanding your customer is a key success factor for the retail sector. In large shopping outlets, such as in Sands Macao, helping customers to find their destinations and understanding customers’ activities is vital to optimizing the customer experience. Also, the insight gained from visitors’ shopping patterns helps the management team to provide more relevant services and promotions to the shoppers.

Solution

Our partner Cherrypicks used IndoorAtlas to build a location intelligence-based solution for Sands Macao to enable the discovery of customer flow patterns and the identification of the key factors influencing the customer experience. The solution also helps customers to navigate inside the outlet and guides them to their favorite shops. The data provided by the IndoorAtlas positioning service enables the optimization of shopping space and brand engagement leading to improved customer experience.

Our solution for Sands Macao consists of:

• Indoor positioning service
• Co-development services

The solution was build by Cherrypicks using the Zeelo suite of applications.