Digital transformation in the exhibition industry

Bringing people together – online and offline

In March 2020, IndoorAtlas and Samsung SDS joined forces to provide indoor location-based services for the global exhibition market. The objective of the collaboration is  to provide innovative location-aware applications and services for global trade shows and to drive the digital transformation of the exhibition industry.

The first solution together with Samsung SDS was delivered to Koelnmesse whose vision is to bring people together both online and offline. Koelnmesse is developing digital services aimed at boosting their customers’ trade fair success and bringing together people on both the supply and demand sides. Koelnmesse is the third largest trade fair venue in Germany and into the top ten worldwide.  Koelnmesse arranges 80+ trade fairs, exhibitions, guest events, and special events every year with 3 million visitors from more than 200 countries.


Together with Samsung SDS we deployed an indoor location infrastructure at Koelnmesse premises to provide location-aware trade show services for Koelnmesse’s customers. Digitalisation of trade show processes helps Koelnmesse team to focus what they are all about – organising trade fairs – and to further improve customer experience through the location-aware fair show application.

Our solution for Koelnmesse consists of:

  • Indoor positioning service
  • White-label app for iOS and Android
  • GroundSage crowd-monitoring solution
  • Co-development services

Despite COVID-19 pandemic IndoorAtlas GroundSage helps Koelnmesse to continue to drive the digital transformation of the exhibition industry  by creating a safe environment in which spirit of encounter and business can thrive.

“We are pleased to partner with IndoorAtlas to be able to provide innovative location-aware applications and services for our global convention and exhibition customers. This collaboration enables us to create new user experience and accelerate digital transformation in the fast growing global exhibition market”

Sean Im
EVP of Samsung SDS

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