Becoming a world-renowned event location

The most sustainable conference and event location in Europe

Every year, 2.5 million people visit Jaarbeurs – a world-renowned event location in Utrecht, Netherlands. It is the place to be for all kinds of events from meetings and workshops to talk shows, large business events, and trade fairs. Jaarbeurs wants to leave a better world for future generations, a world in which valuable encounters – both live and online – can always take place safely. By creating new concepts such as hybrid events, along with the sustainability measures and continuous innovation Jaarbeurs works towards a future-proof and appealing trade fair, event, and conference center. 

Jaarbeurs’ mission is to be the most sustainable conference and event location in Europe. The impact on the planet is reduced by reusing raw materials, controlling and reducing waste, and generating their own green energy. With 2.5 million visitors each year, Jaarbeurs aims to have a positive impact on the environment and visitors.

IndoorAtlas and Cherrypicks have jointly deployed the IndoorAtlas platform and the mobile application for Jaarbeurs making it one of the most advanced event venues in the world. Powered by the IndoorAtlas’ indoor positioning technology, the Jaarbeurs Live app provides location-aware trade fair and networking services for visitors and helps them to navigate inside the venue using turn-by-turn navigation that can switch between 2D and augmented reality modes. The future release of Jaarbeurs Live will introduce new location-aware features such as smart event tickets and occupancy and footfall analytics. In addition, IndoorAtlas GroundSage provides an extra layer of safety by allowing the event organizers to monitor the crowd density inside the venue helping to create a truly safe environment for the visitors despite the COVID-19 pandemic. 

IndoorAtlas also enables location-aware digital advertising at Jaarbeurs offering brands an opportunity to increase ROI during trade fairs. This extends Jaarbeurs’ current – yet very powerful – screen-based digital advertising solution into visitors’ smartphones making the promotional content hyper-local and highly effective. The IndoorAtlas’ indoor positioning technology deployed at Jaarbeurs is available also for 3rd party mobile applications that want to provide location-aware services for the venue visitors.

Our solution for Jaarbeurs consist of:

  • Indoor positioning service
  • White-label app for iOS and Android
  • GroundSage crowd-monitoring solution
  • Co-development services

IndoorAtlas enables Jaarbeurs to continue to drive the digital transformation of the exhibition industry  by creating a safe environment in which spirit of encounter and business can thrive.

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